Posed pictures can look great, but the ones that catch my eye the most seem natural and effortless...ones where the "model" isn't even aware a picture of them is being taken. Of course, make sure they're okay with you using their photo afterwards!
If you're unsure of the best way to shoot the photo, I would advise you take the photo in color (you can make it black & white or sepia later), and don't be worried about the extra space around the person. Remember, you can always edit the photo (crop, rotate, color change, etc) later with your photo editing program. (I use Creative Memories Memory Manager 4.0)
Below are examples using some of the photo edits discussed above!
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